On the Roads to Continous Technology Renewal

On the Roads to Continous Technology Renewal

The universe is continuously changing. Each change triggers another. In fact every single particle is affected by another within a single Cosmos. From this viewpoint, in order to maximize the benefits of this change around us, it’s primarily necessary to be “aware” of what’s happening.

If we cannot comprehend the signs of change, all that is left for us is to watch. Every crisis and fluctuations in the market conditions, technological developments manages us unless we are aware of them. We simply look inside the vehicle passing by (sometimes passing over). This is called “mismanagement of change”. The first condition of change management is to be aware of the changing environment and this requires vision. Awareness is not sufficient alone. If we are not open to change and we continue in conservative manner to maintain our current situation, then we lack flexibility and are easily broken when the change arises.

We miss the opportunities in front of us just because we do not make our move on time. It is possible to say that the most profound difference between the successful companies and the individuals from others is that they are prepared for the consequences of change; moreover they create the change themselves.

Individuals attaching importance to creative thinking, seeking better solutions, analyzing opportunities and threats in favor of themselves create a difference.

Such individuals are well aware that “the only thing that is constant is change” and they lead and catalyze the transformation.

Lately, many notions are used related to change. Initially “creativity” in business life was the term. In time we started to hear (and still are) “innovation” consisting of creativity and adding the commercialization to the frame. Recently entrepreneurship concept is placed on top of them. During the current information era, companies find themselves in such fierce competition that the current business life span shrank dramatically. New versions of products and services in the market may be launched before we are aware of them.

Imitation became business as usual. Information is accessible like never before. Under these circumstances, in order to survive, the companies need to access up-to-date information, produce brand new information, sustain continuous renewal and should differentiate their products and services.

This continuous profitable growth can only be accomplished by “entrepreneurial”, “creative” and “innovative” employees. And just at this point, technology management becomes prominent by finding the right information at the right time.

In order to be at the forefront of the market and the competition, increased  utilization of the current products  with new applications based on the advances  of information  is secured on one hand and continuously new competencies are developed to be ready for change on the other.

And finally successful companies ‘‘transform’’, meaning they continuously renew themselves with new markets and competencies. The companies of the future will be those that keep up with the competition by leading technology while creating change''.

On the road to continuous renewal, Kordsa Global will sustain to be the pioneer and the leader as a technology producing company.


About Kordsa

A global player in the tire and construction reinforcement as well as composite technologies markets, Kordsa operates in 5 countries, namely, Turkey, Brazil, Indonesia, Thailand and the US with its 11 production facilities and a 4,500 reinforcer. Kordsa aims to create sustainable value by offering high value-added innovative reinforcement solutions for its customers, employees, stakeholders and communities with a mission to “Reinforce Life.”


© Kordsa Teknik Tekstil A.Ş.